Now
there is an inexpensive way for you to "team up" with
the most successful direct marketers in the world. A way to
model their most carefully guarded trade secrets and pump up the
selling power of all your ads and sales letters.
Experts
like Ted Nicholas, Dan Kennedy, Alan & Brad Antin, Bob Bly,
Jeff Paul, Ray Jutkins, Brad Petersen, Karen Anderson, Stan
Golomb, Dan Poynter, Dan Reynolds, T. Harv Eker, Brian Voiles,
and Don Bice.
Why
risk your hard-earned money and tons of time and effort
"reinventing the wheel" when you can profit from the
proven techniques of the most successful people in direct
marketing?
I'm
proud to announce a powerful new resource from Bob Serling --
the world's leading expert on low-cost, high-profit
marketing -- that's packed to overflowing with actual
million-dollar campaigns and hot, proven strategies from more
than a dozen of the foremost experts in the world. Bob
personally grills each expert and has them break each campaign
down to the finest detail so you can use their secrets to double
and triple your own profits.
You'll
find it all in Direct Marketing Hotseat -- Actual Campaigns
And Case Studies Of Million-Dollar Direct Marketing. This is
a new, completely expanded, bound edition of Bob's now
"retired" newsletter, Direct Marketing Hotseat.
Catapult
Your Profits To A New Level With These Inside Secrets
Direct
Marketing Hotseat sold like crazy right from the word go. The
only problem was, it was extremely difficult to coordinate the
busy schedules of all the prominent Contributing Editors. What
can you expect when you have the most in-demand marketing
experts in the world lending their considerable talents to a
project?
So
after fulfilling all ten issues he was committed to for the
first year, Bob reluctantly "retired" Direct Marketing
Hotseat. But he also decided to significantly expand it, adding
a ton of breakthrough material that would make it even easier
for you to double or triple your profits in short order.
Bob's
goal was to make this new, expanded version the ultimate
resource on proven, million-dollar direct marketing strategies
and techniques.
Just
how much did he add to the original materials? Five hot
new issues. That's right, Bob expanded the materials by a full
fifty percent!
This
comprehensive insider's guide to increasing your sales and
profits is unlike any other marketing course you've ever seen.
And it took so much work to create, I can guarantee you that
nothing like it will ever come along again!
Your
Direct Route To Maximum Sales And Profits
As
I've already mentioned, everything in this powerful resource has
been proven in the marketplace. There is no textbook theory, no
wishful thinking, and no fluff or filler. It's all hard-hitting,
proven strategies and techniques that have sold countless
millions of dollars worth of goods and services.
Nearly
all of the material is set up in case-study format, showing all
the actual concepts, techniques, offers, ads, and sales letters
that produced tremendous sales volume. More importantly, the
actual mailing lists used, magazines and newspapers the ads were
run in, and fully documented results are also given. So you know
precisely what results you can expect when you model these
campaigns in your business.
This
is truly the most detailed guided tour of successful direct
marketing you could ever hope to get your hands on. Here's
what's included in each chapter, and the powerful benefits it
will give you:
Chapter
1: How To Use Dirt-Cheap Postcards To Send Your Sales Through
The Roof
In
this chapter, marketing experts Karen Anderson, Stan Golomb,
Jeff Paul, Ray Jutkins, Dan Poynter, and Brian Voiles show you
precisely how to use postcards to conquer the high costs and low
returns of conventional direct mail.
This
powerful chapter is packed with proven examples that show you
how to generate more highly qualified leads... cash in by making
repeat sales to existing customers and reactivate past
customers... make direct sales at a fraction of the cost of
traditional campaigns... increase store traffic to
profit-breaking levels... and maintain top-notch customer
contact that produces even more sales.
This
chapter includes seven actual postcards (and documentation of
the precise results they produced) that you can model to pack
major selling power into your own direct mail.
Chapter
2: A Guided Tour Of A Sales Letter That Sold So Many Pool Cues,
They Actually Had To Stop Mailing It!
This
is one of my favorite chapters because it focuses on a sales
letter that was so successful, the client couldn't produce
enough product to fill all the orders. They literally had to
stop mailing the letter!
This
sales letter was written by Brad Petersen, who is one of the
finest and most effective direct marketing copywriters in the
business.
Brad
takes you on a blow-by-blow account of how the sales letter was
created. He pulls no punches, showing you explicitly what should
be included in all sales letters -- and equally important, what
should be avoided at all costs! This candid case study is packed
with tips and techniques that will increase the sales and
profits of any business.
Chapter
3: How A Powerful Secret Produced An 857% Return On Every Dollar
Invested In Marketing
This
chapter presents a case study of a super-successful format Bob
developed called the "Pat-On-The-Back Case Study."
This format creates more trust with both old and new customers
than any other strategy you could think of. And everyone knows
that trust is a key component to exponentially increasing your
sales.
Written
jointly by Bob Serling and his client, Derek D'Angiolini (who is
a first-class copywriter in his own right), this letter
demonstrates how to make huge increases in sales and profits
without investing a penny more than you're already spending on
marketing. After modifying Derek's existing sales letter to
follow this new format, the results it produced were a lucrative
$8.57 return on every dollar invested in marketing!
Chapter
4: The Fastest, Easiest Way To Add Big Profits To Your Direct
Marketing
Would you
like to have a foolproof way to make 70% of your customers spend
more money every time they do business with you? How about
getting 94% of all your customers to up the amount of every
sale?
This
chapter reveals everything you'll ever need to know to realize
these kinds of profits. Best of all, it takes almost no effort
whatsoever, and it's one of the lowest cost techniques you'll
ever have the pleasure of profiting from!
This
powerful money generator is called an up-sell. This chapter
gives you all the details of how to work this remarkably simple
and profitable technique. Plus, you get three actual examples of
up-sells that produced the 70% to 94% increases I just told you
about.
Once
you know what to do, there isn't any business that can't have a
highly profitable upsell campaign running and bringing in extra
profits in the blink of an eye!
Chapter
5: How To Virtually Eliminate Refunds And Returns
Returned
merchandise and refund requests can severely reduce your
profits. Not only is there the direct cost of lost sales, but
there's also the time and effort it takes to handle these
wasteful transactions.
The
good news is there are proven ways to reduce your returns and
refund requests to the bare minimum. Two of the best ways are
presented in this chapter. You'll see precisely how other
businesses have trimmed the flow of returns and refunds to a
minor trickle, and how you can get similar results in your own
business.
Chapter
6: How A Direct Marketing Master Creates And Tests Million
Dollar Space Ads
Ted
Nicholas is widely regarded as the foremost authority on space
advertising in the world. And rightfully so, since his space ads
have produced over 200 million dollars in sales!
In
this chapter, Ted generously lays out the complete details of
how he creates, tests, and modifies space ads to produce world
class profits. Ted goes step-by-step through two completely
different full-page ads for his book, "Magic Words That
Bring You Riches."
You'll
get a superior education on how to make all your own space ads
as profitable as possible. From writing powerful headlines... to
media placement... to selecting a high-profit theme... to
choosing and homing in on the most profitable benefits... to the
best guarantee periods... to closing for maximum sales, Ted
leaves no stone unturned.
This
chapter alone is a classic that's worth far more than the entire
cost of this unique course!
Chapter
7: Increase Your Profits With A Simple Process To Educate Your
Customers
In
this chapter, Alan and Brad Antin reveal a proven process
they've used countless times to make their clients substantial
profits. It's a very simple method of educating your customers
they call "try-before-you-buy."
By
using this method, any business can give their prospects a
tangible sample of exactly what they have to offer. And because
your competition never does this, the technique works like
crazy.
To
demonstrate precisely how this strategy works, Alan Antin guides
you step-by-step through an actual letter he and Brad created
for a very satisfied client. You'll be able to model this
universal example to step your profits up to an entirely new
level!
Chapter
8: How To Rewrite Your Copy For Maximum Profits
Rewriting
your copy is a crucial task. In fact, there is no world class
copywriter I know of who doesn't invest substantial time in
rewriting their copy... Because rewriting really pumps selling
power into your advertising copy!
Rewriting
is remarkably simple once you understand the "recipe."
In this chapter, you'll get all the details of Bob's 17-Step
Maximum Profit Rewrite Recipe. Then Bob shows you how to apply
these steps, using an actual sales letter that was written by
one of his clients.
You'll
see the before and after versions of the letter, which will show
you precisely why rewriting is so valuable -- because the minor
changes Bob made produced a substantial increase in sales! Using
this simple, 17-step recipe, you'll be able to build the same
kind of increased sales into every ad and sales letter you
write.
Chapter
9: How To Convert A Whopping 37% Of Your Prospects To Paying
Customers With Cycle Mailings
Most
businesses leave over 50% of the potential money they could make
sitting on the table. Why? Because they only mail one time to
their prospects.
Cycle
mailings, which are a regularly-scheduled cycle of follow-up
mailings to your prospects, are the answer to capturing all of
those sales you've been letting slip through your fingers.
This
chapter gives you everything you need to set up your own cycle
of high-profit mailings. It focuses on a cycle of letters that's
used by one of Bob's clients, Judy Meininger.
Judy
will show you how she systematically converts 37% of all
prospects to paying customers. Considering that the standard
conversion rate for all businesses is about 10%, you stand to
more than triple your profits by taking advantage of this
simple, proven strategy!
Chapter
10: A Direct Marketing Classic That's Produced An 800% Return On
Investment -- For Over 7 Years Running!
Don
Bice has a classic two-step direct marketing campaign that
regularly produces over eight dollars for every dollar invested
in marketing. But what's even more remarkable is that it's
produced these profits like clockwork month after month for over
seven years!
For
the first (and only) time, Don has agreed to share his secrets
of success with readers of this course. Don's entire strategy
and full campaign is carefully dissected to show you how to use
these ideas to cash in to the fullest.
Everything's
here -- Don's space ad, his sales letter, his two brochures (and
the reasoning behind having two different brochures in the same
package), his lift letter, and his order coupon. Don breaks each
piece down block by block, revealing his inside secrets you can
use to create a perennial, high profit blockbuster of your own!
In
Addition To This Multi-Million Dollar, Street-Smart Education
-- There's More Still!
I
think you'll agree that the multi-million dollar ideas I've just
told you about are far and away the most comprehensive
collection of proven, high-profit direct marketing strategies
you'll ever find. But I'm just getting started! You see, those
chapters have been created only from the ten issues that made up
the original subscription run. Bob has expanded the material and
added five new chapters to kick your profits up even higher.
Here are the powerful marketing weapons you'll gain from these
additional chapters:
Chapter
11: How To Create Blockbuster Offers That Prospects Simply Can't
Refuse
Conventional
direct marketing wisdom says that the first thing you should do
is spend hours writing and rewriting a long list of headlines --
the longer, the better. By continually working and reworking
these headlines, you'll supposedly come up with one that will
far outperform all others.
Sorry,
but I think that's a load of manure, and Bob Serling thinks so
too. Bob's strategy is to never write more than one or two
headlines. And to never even begin to think about headlines
until after he's crafted an offer that's so enticing, prospects
would have to be complete fools to pass it up.
You
see, Bob's years of expensive trial and error have proven
that...
The
deal's the thing!
The
more enticing you can make it, the more value you can pour into
it, the more benefits and components you can stack on top of
each other in your deal, the more you're going to sell!
Don't
let anyone tell you otherwise. In these competitive times,
customers demand more than what they're paying for. And if you
can deliver that, you can write your own ticket to certain
wealth.
The
most successful deal Bob ever created is the offer that sold the
charter subscriptions to Direct Marketing Hotseat. The first day
after the mailing dropped, his phones began ringing off the
hooks.
Bob's
ordering service, with eight dedicated lines, couldn't come
close to handling all the orders. With those lines tied up,
people began calling his office to subscribe. In a matter of
minutes, both his lines were bogged down as well.
Even
with ten different lines and ten different people trying to take
the orders, he couldn't even come close to handling them all.
Believe me, this is the kind of problem you love to have to
solve!
In
this chapter, Bob shows you precisely how he created this
blockbuster offer. You'll get his triple-threat strategy for
building offers that are so compelling, people can't help
digging into their wallets and sending you money.
You'll
see how your headline and all your body copy naturally flow out
of your offer. In fact, once you've crafted the right offer, the
rest of your copy nearly writes itself.
Most
importantly, you'll come away with a comprehensive understanding
of how to create offers that sell like wildfire. This skill
alone, which few people possess, is easily worth a small
fortune.
Chapter
12: The Maximum Profit Headline Clinic
Powerful
headlines are absolutely crucial to maximizing your profits.
Since you only have a few seconds to seize your reader's
attention and convince them to keep reading your ad or sales
letter, you'd better be able to stop them in their tracks.
In
this clinic, Dan Kennedy, Ted Nicholas, Bob Bly, Brad Petersen,
T. Harv Eker, and Brian Voiles show you everything you need to
create the kind of headlines that get optimum results.
You'll
discover what's crucial to include in every headline, what to
absolutely avoid, and ethical ways to "swipe"
headlines from other ads and sales letters. When you're done
with this chapter, you'll be a master at creating headlines that
sell much more of what you have to offer.
Chapter
13: 55 HOT Tips For Boosting The Pulling Power Of Your Direct
Mail
This
chapter is jammed full of proven, inexpensive techniques
covering every aspect of your mailing package. And Bob has made
it super easy to use by organizing the techniques according to
each specific area of your mailing piece.
You'll
have dozens of proven, high profit techniques at your fingertips
-- ready to use to increase the success of all your mailings.
Just plug them in and watch your sales shoot up the charts!
Chapter
14: The Ultimate Direct Mail Secret: How To Pull An 8%-22%
Response On Every Mailing You Ever Send
Tired
of response rates of 2% or less on your direct marketing? A
major reason response is so low is you're hitting the wrong
prospects through the wrong lists or media.
This
chapter reveals four simple, inexpensive, deadly accurate ways
to make sure your offer gets to your ideal prospects. And it
gives you a remarkable new way of structuring your offer that
vastly outperforms all other offers. Together, these strategies
regularly produce responses of 8% to 22%, as opposed to the
lukewarm industry standard 2%.
These
strategies more than quadrupled the profits of Bob's own
business in short order. They can do the same for you too!
Chapter
15: The Jeff Paul Interview: Direct Marketing Success Secrets
Jeff
Paul is one of the most successful direct marketers in the
country. I was absolutely floored by how Jeff lays it all on the
line in this interview. He holds nothing back.
Jeff's
secrets for doubling or tripling the number of qualified leads
you get and convert is well worth the entire cost of this
course. And that's just the beginning. Jeff goes on to show you
exactly what to do to sell more of your products more often.
Then he reveals how to use his simple plan to easily produce a
six- or seven-figure income year in and year out.
Here's
How You Can Personally Cash In
By Teaming Up With The World's
Foremost Marketing Experts
That's
the course in a nutshell. There's actually a lot more than I
have room to cover in this letter, but I'm sure you get the
picture.
You
can get on the fast track to serious profits by ordering your
personal copy of Direct Marketing Hotseat -- Actual Campaigns
And Case Studies Of Million-Dollar Direct Marketing. The
cost of this unique course is just US$134.95
I think you'll agree this is a tremendous bargain.
Here's
why: For starters, this expanded, bound version contains all 10
of the original issues packed with all the breakthrough
information I've just told you about. Then, there are the five
additional chapters jammed full of even more proven strategies
for increasing your sales and profits. That's well over 200
pages of hot, proven strategies and techniques -- all from the
most sought-after direct marketing experts in the world.
But
here's the real test of true value. If this were just another
collection of boring rules and conventional wisdom that doesn't
work, it wouldn't matter what the price is. It wouldn't be worth
it.
Direct
Marketing Hotseat -- Actual Campaigns And Case Studies Of
Million-Dollar Direct Marketing is the only course that
delivers the proven, inside secrets of the foremost marketing
experts in the world -- secrets you can use to start cashing in
on every ad and sales letter you ever create. And for just a
fraction of the price of other misleading, ineffective
information that just eats a hole in your bank account.
It
Gets Better Still -- Your Success Is Completely
Backed By My "10 Times, Take-It-To-The-Bank" Guarantee
Now, in
case you have any lingering doubts whatsoever, I want to make it
foolproof for you. You see, I completely guarantee
your success. Here's my 10 Times, Take-It-To-The-Bank guarantee: